The service has been credited for causing the reduction of classified advertising in newspapers across the United States. Creative Commons - Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof. Delicious - Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so they can be accessed from any device connected to the internet and shared with friends.
Digg - Digg is a social news website that allows members to submit and vote for articles. Both parties must be following one another to send a message. Disqus - Disqus is a comment system and moderation tool for your site. This service lets you add community management and social web integration to any site on any platform. Ebook - An ebook is an electronic version of a book. However, most ebooks are not actually available in print unless you print them. These are typically published in PDF form. Eventbrite - Eventbrite is a provider of online event management and ticketing services.
Eventbrite is free if your event is free. If you sell tickets to your event, Eventbrite collects a fee per ticket. Facebook - Facebook is a social media platform founded by Mark Zuckerberg in The platform currently boasts around 1. Fans - Fans is the term used to describe people who like your Facebook Page. Favorite - Represented by the small star icon on Twitter, favoriting a tweet signals to the creator that you liked their content or post.
Flash Mob - A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. The service allows users to store photos online and then share them with others through profiles, groups, sets, and other methods. Forums - Also known as a message board, a forum is an online discussion site. Follower - In a social media setting, a follower refers to a person who subscribes to your account in order to receive your updates.
Users select other usernames and tweet them with ff in their post, meaning they recommend following those Twitter users. Friends - Friends is the term used on Facebook to represent the connections you make and the people you follow. These are individuals you consider to be friendly enough with you to see your Facebook profile and engage with you. In social media, GIFs serve as small-scale animations and film clips.
Check out this round up of reaction GIFs used to illustrate our excitement when Facebook announced that they were supporting their functionality. Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations, spreadsheet analysis, etc. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time. Handle - Handle is the term used to describe someone's username on Twitter.
Header image - A header image refers to the large photo displayed at the top of your profile on Twitter. You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more. Hashtag - A hashtag is a tag used on a variety of social networks as a way to annotate a message. Social networks use hashtags to categorize information and make it easily searchable for users. Think of HTML as the brick-and-mortar of pages on the web. It provides content and structure while CSS supplies style. HTML has changed over the years, and it is on the cusp of its next version: Impressions - An impression refers to a way in which marketers and advertisers keep track of every time ad is "fetched" and counted.
Instagram - Instagram is a photo sharing application that lets users take photos, apply filters to their images, and share the photos instantly on the Instagram network and other social networks like Facebook, Flickr, Twitter, and Foursquare. The app is targeted toward mobile social sharing, and has gained more than million users.
Instant Messaging - Instant messaging IM is a form of real-time, direct text-based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling. Klout - Klout is a measure of social influence. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc. The score is out of -- the higher the score, the more influence it estimates you have in the social world.
Like - A Like is an action that can be made by a Facebook or Instagram user. Instead of writing a comment or sharing a post, a user can click the Like button as a quick way to show approval. Blogging has emerged as a popular method of link building. LinkedIn - LinkedIn is a business-oriented social networking site with over million members in over countries and territories.
Founded in December and launched in May , it is mainly used for professional networking. LinkedIn Publishing - LinkedIn's publishing platform functions as a place where members can publish long-form posts that related to their professional interests and expertise. While this capability used to be limited to LinnkedIn Influencers only, the platform was opened up to everyone in Users can favorite and embed presentations as well as share them on other social networks such as LinkedIn, Twitter, and Facebook. Listed - The act of being "listed" on Twitter refers to when a user curates a custom list of Twitter users to more easily keep tabs on their tweets.
Live streaming - Live streaming is the act of delivering content over the internet in real-time. This term was popularized in social media by apps such as Meerkat and Periscope. Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.
Mashup - A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Digital mashups allow individuals or businesses to create new pieces of content by combining multiple online content sources. It is typically an image with text above and below it, but can also come in video and link form. A popular example is the "I Can Has Cheezburger? Mention - A mention is a Twitter term used to describe an instance in which a user includes someone else's username in their tweet to attribute a piece of content or start a discussion. The purpose is to make ads feel less like ads, and more like part of the conversation.
News Feed - A news feed is literally a feed full of news.
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On Facebook, the News Feed is the homepage of users' accounts where they can see all the latest updates from their friends. The news feed on Twitter is called Timeline.
Newsjacking - Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. Pandora - Pandora is a social online radio station that allows users to create stations based on their favorite artists and types of music. Periscope - Periscope is a social video app that allows users to broadcast live video from wherever they are.
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Permalink - A permalink is an address or URL of a particular post within a blog or website that remains indefinitely unchanged. Users have the ability to "pin" and "repin" content that they like to their respective boards.
Pocket has an open API that allows it to integrate with over applications including social networks like Twitter. A web application designed to make it easy for non-technical users to create, edit, and manage a website. Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more.
If content is king, then context is queen. The percentage of people who completed a desired action on a single web page, such as filling out a form. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly. The process of improving your site conversion using design techniques, key optimization principles, and testing.
CRO is most often applied to web page or landing page optimization, but it can also be applied to social media, CTAs, and other parts of your marketing. The amount it costs your marketing organization to acquire a lead. This factors heavily into CAC customer acquisition cost , and is a metric marketers should keep a keen eye on. Creating your own content can take more time than you have to lend to it -- which is where crowdsourcing comes into play.
Allowing subject matter experts, customers, or freelancers to create your content for you is a prime way to get more quality content published in less time. Compile the content you get back into a really awesome offer and give credit to all the contributors -- a win-win for everyone involved. Learn how to crowdsource a blog post using Google Docs here. Your total Sales and Marketing cost. To calculate CAC, follow these steps for a given time period month, quarter, or year:. A set of software programs that let companies keep track of everything they do with their existing and potential customers.
At the simplest level, CRM software lets you keep track of all the contact information for these customers. But CRM systems can do lots of other things, too, like tracking email, phone calls, faxes, and deals; sending personalized emails; scheduling appointments; and logging every instance of customer service and support. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. It affects the mood and tone of a web page, making it an incredibly powerful tool.
It's also what allows websites to adapt to different screen sizes and device types. For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA perhaps with a top-of-the-funnel offer and those already in your database see a different CTA maybe for content that offers a little more information about your product or service. Ebooks are a common type of content that many marketers use, often to help generate leads. They are generally a more long-form content type than, say, blog posts, and go into in-depth detail on a subject. Here's an awesome ebook on how to write an ebook so meta.
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Maintaining an editorial calendar will keep you more organized and show you any gaps you may have in your content library. It also helps ensure you're doing the right things for your personas and not going way off-track with the topics you're covering. Don't have a proper calendar of your own yet? Check out this free, pre-designed editorial calendar template.
Evergreen content is content that continues to provide value to readers no matter when they stumble upon it. This post on how to write blog posts serves as a prime example. Typically, a piece of evergreen content is timeless, valuable, high quality, and canonical or definitive. These posts are typically a content marketer's best friend because of the tremendous SEO value they provide. Learn more about evergreen content and why it's important here.
Facebook is a social network you're likely quite familiar with already -- but it has become so much more than just a platform to publish content and gain followers. You can now utilize the awesome targeting options available through Facebook advertising to find and attract brand new contacts to your website and get them to convert on your landing pages Focusing entirely on Facebook or any other large social channel, for that matter will only give you a small piece of the inbound marketing pie.
Download our free guide to using Facebook for business here. The place your page visitors will supply information in exchange for your offer. Read this post to learn what you should and shouldn't ask on your landing page forms. Any element of your website that is confusing, distracting, or causes stress for visitors, causing them to leave your page. Examples of friction-causing elements include dissonant colors, too much text, distracting website navigation menus, or landing page forms with too many fields. Learn more about identifying and fixing friction here.
While you can use it much like other social networks -- to publish and share content, and generate new leads -- it also provides content marketers with tremendous SEO value due to the rising importance of social sharing in search engine algorithms. It is owned by Google, after all. Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content.
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You can put these hashtags anywhere in your social media posts. Learn more about how to use hashtags on Twitter, Facebook, and Instagram here. This is short for HyperText Markup Language, a language used to write web pages. It's all about earning the attention of customers, making the company easy to find online, and drawing customers to the website by producing interesting, helpful content.
Learn more about inbound marketing here. An inbound link is a link coming from another site to your own website. For example, here's an inbound link to our co-founder Dharmesh's blog. Dharmesh could say, "I received an inbound link from HubSpot. Websites that receive many inbound links can be more likely to rank higher in search engines. They also help folks receive referral traffic from other websites. Learn more about inbound links here.
It's also used to build mobile apps and create server-based applications. A type of performance measurement companies use to evaluate an employee's or an activity's success. Marketers look at KPIs to track progress toward marketing goals, and successful marketers constantly evaluate their performance against industry standard metrics. Choose KPIs that represent how your marketing and business are performing.
Here are some tips for choosing the right KPIs for your business. Sometimes referred to as "keyword phrases," keywords are the topics that webpages get indexed for in search results by engines like Google, Yahoo, and Bing. What are those, you ask? Learn how to do keyword research for SEO here.
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A landing page is a website page containing a form that is used for lead generation. This page revolves around a marketing offer, such as an ebook or a webinar, and serves to capture visitor information in exchange for the valuable offer. Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead. A smart inbound marketer will create landing pages that appeal to different personae plural for persona at various stages of the buying process.
A hefty endeavor no doubt, but one that pays off in spades. Download this ebook to learn more about landing pages and how to optimize them. A person or company who's shown interest in a product or service in some way, shape, or form. Perhaps they filled out a form, subscribed to a blog, or shared their contact information in exchange for a coupon.
Learn more about lead generation here. Inbound marketing is all about delivering valuable content to the right audience -- and lead nurturing helps foster this by providing contextually relevant information to a lead during different stages of the buying lifecycle. LinkedIn is a business-oriented social networking site. Launched in May , it is mainly used for professional networking.
Getting on the platform, developing a completed profile, and networking has helped many a jobseeker find work. Click here to learn about using LinkedIn for professional networking, business, and marketing. What's important to understand about each of these stages is that not every piece of content you create is appropriate, depending on what stage your audience might fall in at that moment.
That's why dynamic content is so great -- you can serve up content that's appropriate for whatever stage that particular visitor is in. Learn more about how to map content to lifecycle stages here. A prediction of the net profit attributed to the entire future relationship with a customer. To calculate LTV, follow these steps for a given time period:. A long-tail keyword is a very targeted search phrase that contains three or more words. It often contains a head term, which is a more generic search term, plus one or two additional words that refine the search term.
Long-tail keywords are more specific, which means visitors that land on your website from a long-tail search term are more qualified, and consequently, more likely to convert. Think of marketing automation as the platform with associated tools and analytics to develop a lead nurturing strategy. Lead nurturing is the artist that makes it all come together. Want to get super-savvy with your marketing automation terminology? Take it to the next level with behavior-based marketing automation. Behavior-based marketing automation refers to a system that triggers emails and other communication based on user activity on and off your site.
It enables marketers to nurture leads and send them information only when it is most relevant to their stage in the buying cycle. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. These sites often have their own domain names and distinct visual branding. Here's a list of 11 of the best microsite examples out there. This refers to the stage that a lead enters after identifying a problem. Typical middle of the funnel offers include case studies or product brochures -- essentially anything that brings your business into the equation as a solution to the problem the lead is looking to solve.
With mobile search queries officially surpassing desktop queries, now is probably the time to explore mobile marketing. This can be done by either creating a separate mobile website or incorporating responsive design in initial site layout. Google's algorithm now rewards mobile-friendly websites , so if your site isn't fully optimized for mobile devices, you will likely see a hit to your ranking on mobile searches. Learn how to make your website mobile-friendly here.
The amount of revenue a subscription-based business receives per month. Native advertising can come in many forms, whether it's radio announcers talking favorably about a product sponsoring the show, or an article about a product or company showing up in your news source. Here are examples of some of the best native advertising out there.
A customer satisfaction metric that measures, on a scale of , the degree to which people would recommend your company to others. The NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business. Learn more about how to use NPS surveys for marketing here.
A news feed is an online feed full of news sources. On Facebook, the News Feed is the homepage of users' accounts where they can see all the latest updates from their friends. Learn all about Facebook's News Feed here. The news feed on Twitter is called Timeline. A no-follow link is used when a website does not want to pass search engine authority to another webpage.
It tells search engine crawlers not to follow or pass credit to linked websites as a way to avoid association with spammy content or inadvertently violating webmaster guidelines. To varying degrees, the no-follow attribute is recognized by all major search engines, like Google, Yahoo, and Bing. Not all links and linking domains are created equal, and a no-follow attribute helps avoid any foul play. Offers are content assets that live behind a form on a landing page.
If you need help putting together some high-quality offers your buyer personas will love, take some time to read over this post. Ensuring that key pieces of the specific page content, title tag, URL, and image tags include the desired keyword will help a page rank for that particular phrase. This is the free-spirited cousin of on-page optimization.
Off-page SEO refers to incoming links and other outside factors that impact how a webpage is indexed in search results. Factors like linking domains and even social media play a role in off-page optimization. Create useful, remarkable content and chances are people will share and link to it. A request to load a single web page on the internet.
Marketers use them to analyze their website and to see if any change on the webpage results in more or fewer page views. The amount of money spent to get a digital advertisement clicked. Also an internet advertising model where advertisers pay a publisher usually a search engine, social media site, or website owner a certain amount of money every time their ad is clicked. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser's keyword list, which they submit to the search engine ahead of time.
PPC ads are used to direct traffic to the advertiser's website, and PPC is used to assess the cost effectiveness and profitability of your paid advertising campaigns. Learn more about getting started with PPC here. Pinterest is a visual social network typically used by ecommerce marketers, but not without its fair share of top-notch B2B and B2C content marketers.
Businesses and consumers alike use the website to post images and photos they like so fellow users can repin share that content. Not every company has taken advantage of this site yet. If you're one of them, we advise you check out this free guide to Pinterest for business.
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